TO: Interested Parties
FROM: Chelsea Brossard, Campaign Manager, Gottheimer for Governor
RE: Campaign Updates and Path to Victory
DATE: April 17, 2025
As the campaign moves forward, one thing is clear — Josh is the only candidate with a plan to make life more affordable for Jersey families, and he’s laser-focused on getting it done.
The campaign launched a seven-figure digital ad buy, where voters will learn that Josh has a tax cut plan and he’s the problem solver to get it done. Some people don’t think it’s possible, but Josh has taken on what others think is impossible and gotten it done.
The next few weeks remain critical as people turn their attention to the race. A strategic and layered combination of media platforms will continue to be key in informing voters why Josh is the best candidate to win the general election.
Josh’s Message is Resonating with Jersey Voters
When people mess with Jersey families, Josh Gottheimer finds solutions and battles those who get in the way. President Trump’s chaos is driving up prices. As Governor, Josh Gottheimer will stand up to Trump and fight for Jersey families – just like he did in Congress, fighting to protect Medicare, and increasing the Child Tax Credit. As Governor, Gottheimer’s expert-backed “Lower Taxes, Lower Costs Plan” will cut property taxes by 15 percent, cut taxes for seniors, and deliver a rebate for renters. A fighter and commonsense problem solver.
Our Path to Victory
To introduce Josh to Democratic primary voters, broadcast television in the NYC media market will continue to be key. Democratic primary voters in the Philadelphia media market would also benefit from being introduced to Josh throughout broadcast television in the same way.
Our data shows that Democratic primary voters without a college degree, particularly white men and women aged 45 and older, and Hispanic voters and AAPI voters are especially open to Josh’s message.
As people continue to turn more and more to digital communication, YouTube will be key to introducing Josh to Democratic voters 45 and older across New Jersey.
As always, thank you for your continued support!
Onward,
Chelsea Brossard
Campaign Manager
