TO:                  Interested Parties
FROM:           Chelsea Brossard, Campaign Manager, Gottheimer for Governor
RE:                  Campaign Updates and Path to Victory
DATE:            May 21, 2025

As the campaign moves forward, one thing is clear — Josh is the only candidate with a plan to make life more affordable for Jersey families, he’s laser-focused on getting it done, and he has the experience necessary to make it happen.

The campaign launched a seven-figure TV and digital ad buy, where voters have learned that Josh has a tax cut plan and he’s the problem solver to get it done. Some people don’t think it’s possible, but Josh has taken on what others think is impossible and gotten it done.

The next few weeks remain critical as voters make their final decisions. A strategic and layered combination of media platforms will continue to be key in informing voters why Josh is the best candidate to win the general election.

Josh’s Message is Resonating with Jersey Voters

Remember the promise of Jersey? Affordable. Safe. Great schools. That’s the Jersey Josh Gottheimer wants for everyone, and why he’s running for Governor – with a plan to make our state more affordable, to build a government the opposite of Trump – where we look out for each other, stop utilities from ripping us off, and invest in schools and health care. A son of Jersey. A husband, father. A problem solving Governor – to help make Jersey affordable so families can get ahead.

Our Path to Victory

To get Josh’s message to Democratic primary voters through Tuesday, broadcast morning news in the NYC and Philadelphia media markets will continue to be key, as will morning cable news on stations such as MSNBC, CNN – and all day on News 12, along with some YouTube.

As always, thank you for your continued support! 

Onward,
Chelsea Brossard
Campaign Manager